New to Server-Side Tracking? Start Here.
The shift from client-side tracking is crucial. Understand the basics, the pitfalls of relying on outdated methods, and how OATS future-proofs your entire marketing stack.
Read the Comprehensive Guide →For Business Owners & Executives
Strategic content focused on **Revenue, Risk Mitigation, and Growth**.
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• The CEO's Guide to Server-Side Tracking: Protecting Revenue in a Privacy-First World
Why ignoring data loss is the biggest threat to your ad spend.
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• The Cost of Data Drift: How ITP Silently Kills Your ROAS
Quantifying the financial impact of browser restrictions like Safari's 7-day cookie cap.
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• Video: Privacy & Profit: Balancing Compliance with High-Performing Ads
How server-side data control simplifies GDPR & CCPA adherence.
For Marketers & Analysts
Actionable guides focused on **Accuracy, Technical Setup, and Features**.
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• Feature Deep Dive: OATS UTM Keeper for 365-Day Attribution
How to secure campaign data (gclid, fbclid, UTMs) and extend cookie lifespan.
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• The OATS Playbook: Migrate Your Meta CAPI Setup in 3 Steps
Step-by-step walkthroughs for Shopify and WordPress integrations.
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• Advanced Strategy: Piping Data to BigQuery and Snowflake
Using your server data to build a custom, centralized data warehouse.
Download Our Free Toolkits
Ready to take action? Download plug-and-play resources developed by the OATS team to accelerate your migration and audit your existing setup.
Server-Side Tracking Glossary
Get Definitions (A-Z) →Audit Checklist
Learn MoreIntegration Library
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