Your Ad Budget Is Leaking.
OATS Plugs The Holes.
OATS (Omni Ad Tracking Server) feeds your ad platforms the 99.9% accurate conversion data they're starving for, so you can finally stop wasting money and start scaling profitably.
The Silent Killer of Your Ad Budget
Since iOS 14, ad blockers, and cookie restrictions declared war on tracking, your ad platforms are making decisions with one hand tied behind their back. This isn't a small data gap; it's a black hole that swallows up to 30% of your conversions, causing the algorithm to make terrible, expensive mistakes.
You're Targeting the Wrong People
The algorithm can't learn from sales it can't see. It wastes your budget on audiences that *look* like they don't convert, when in reality, they're your best customers.
You're Scaling the Losing Ads
You can't tell which ads actually drive sales. You're forced to guess, often cutting your winners and scaling your losers, burning cash every step of the way.
Your Retargeting Pools Are Dying
Your most profitable audiences are a fraction of their true size. You're missing thousands of potential customers ready to buy, but your platforms can't find them.
OATS Is The Unbreakable Bridge Over The Data Black Hole
OATS bypasses the browser's data-blocking chaos by creating a reliable, direct pipeline from your server to the ad platform's server.
1. We Capture What Pixels Miss
A user acts on your site. OATS captures the event directly from your server—where it can't be blocked.
2. We Send Perfect Data
The complete, accurate data is sent directly server-to-server to Meta, Google, and TikTok. No data loss.
3. You Scale With Confidence
The ad platforms' AI finally has the perfect data it needs. Your ROAS increases, and you can finally push the accelerator.
Track with Confidence, Not Guesswork
See the night-and-day difference between flawed browser tracking and robust server-side tracking with OATS.
Without OATS (The Danger)
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Inaccurate & Missing Data: Up to 30% of your sales are invisible to your ad platforms.
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Vulnerable to Change: Every new browser update or privacy law puts your tracking at risk.
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Slower Site Speed: Bloated tracking scripts slow down your site, hurting SEO and conversions.
With OATS (The Power)
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99.9% Data Accuracy: Capture every conversion and send it directly to your ad platforms.
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Future-Proof: Your tracking is independent of browser cookies and client-side changes.
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Maximized ROAS: Feed platforms perfect data so their AI can find you more customers for less money.
Don't Just Take Our Word For It
"With OATS, our tracked purchases in Meta increased by 35%, allowing us to scale our budget with confidence. It paid for itself in the first two weeks. A must-have for any serious advertiser."
— Founder, Wellness Brand
Our Pre-Built Integrations Library
OATS works with your entire marketing stack.
Go Beyond Tracking. Own Your Data.
For data-driven brands, accurate tracking is just the beginning. OATS provides the infrastructure to build a powerful, first-party marketing data asset.
Your Marketing Data Warehouse
Stop renting your data from ad platforms. OATS pipes clean, structured, and complete event data directly to your own Snowflake or BigQuery instance, creating a permanent, unified source of truth for all your marketing analytics.
Enrich Data for Smarter Ads
Optimize for what truly matters: long-term value. Our Enterprise plan allows you to enrich tracking data with first-party information from your CRM, like LTV or product margins, before sending it to ad platforms for smarter bidding.
See Your Potential ROI
Use our calculator to estimate the additional revenue OATS could help you track each month, based on our 20% visibility guarantee.
Simple, Transparent Pricing
Choose the plan that fits your store's order volume. Cancel anytime.
Our 20% Visibility Guarantee
We guarantee at least a 20% increase in tracked conversions in your first month. If not, we'll refund your first month's subscription fee. Onboarding fee is non-refundable.
Starter
For new stores & websites getting serious about ads.
+ €299 one-time setup fee
- Up to 1,000 Orders / mo
- Up to 5,000,000 requests
- 1 Domain
- Up To 3 connectors
- Advanced Tracking Templates
- Managed Hosting
Pro
For stores scaling past 1,000 orders/mo.
+ €299 one-time setup fee
- Up to 3,000 Orders / mo
- Up to 20,000,000 requests
- 3 Domains
- Unlimited Connectors
- Advanced Tracking Templates
- Priority Email & Chat Support
Business
For high-volume stores & corporate websites.
+ €299 one-time setup fee
- Up to 10,000 Orders / mo
- Up to 50,000,000 requests
- Data Enrichment
- Advanced Tracking Templates
- Tracking Health Monitoring
- Real-Time Data Streams
- Dedicated Support
Enterprise: Your Marketing Data Platform
For large-scale operations requiring a complete data infrastructure. Get everything in Business, plus:
- Custom Order Volume & Domains
- Data Warehousing (Snowflake & BigQuery)
- First-Party Data Enrichment
- Dedicated Account Manager & SLA
Frequently Asked Questions
What exactly is "server-side tracking"?
Instead of sending data from a user's browser (which can be blocked), server-side tracking sends data directly from your website's server to ad platforms like Meta and Google. This creates a more reliable and accurate data connection that isn't affected by ad blockers or iOS 14 privacy changes.
Is this difficult to set up?
No. The €299 setup fee covers our team handling the initial integration for you. We have plug-and-play connections for Shopify, WooCommerce, and other major platforms to get you live quickly. For custom setups, we manage the entire process.
How does the money-back guarantee work?
We first establish a baseline of your current event tracking match rates. After one month of using OATS, we'll review the new data. If you haven't seen at least a 20% increase in the number of conversions successfully tracked by your ad platforms, we will refund 100% of your first month's subscription payment. The one-time setup fee is for the integration service and is non-refundable.
How is this different from the standard Meta Pixel or Google Tag?
Standard pixels run in the user's browser (client-side), which makes them vulnerable to ad blockers, cookie restrictions, and network issues. OATS works on your server (server-side), creating a direct, unbreakable connection to the ad platforms. We use the standard pixels as one signal, but our server-side method is the primary source of truth, filling in all the data gaps the pixels leave behind.
Is this compliant with GDPR/CCPA?
Yes. Server-side tracking actually gives you more control over what data is collected and shared with third parties, which can be a key part of your compliance strategy. You control the data flow, ensuring you only share what is necessary and compliant with user consent.
What ad platforms do you support?
We support all major platforms including Meta (Facebook & Instagram), Google Ads, TikTok, Pinterest, Snapchat, and more. Our Enterprise plan also includes options for custom integration development.
What is Data Enrichment?
Data Enrichment allows you to attach valuable first-party data from your other systems (like your CRM or backend) to the conversion events OATS tracks. For example, you can add Customer Lifetime Value (LTV), product margin, or subscription status to a purchase event. This lets you build highly sophisticated audiences and optimize your ad campaigns for long-term profitability, not just initial revenue.
What is "White-Glove Onboarding"?
It means we do all the heavy lifting. Our €299 one-time onboarding includes a dedicated expert who will handle the complete technical setup, integration with your ad platforms, quality assurance testing, and a baseline audit of your current tracking. We ensure you are set up for success from day one. This fee is waived on annual plans.
Can we use our infrastructure?
Yes, we can configure server side tagging to run on your infrastructure for plans Pro and above. For the Starter plan, we'll use Google Cloud or our own servers (in the EU or the US), to get you up and running as fast as possible.
How does the money-back guarantee work?
We first establish a baseline of your current event tracking match rates. After one month of using OATS, we'll review the new data. If you haven't seen at least a 20% increase in the number of conversions successfully tracked by your ad platforms, we will refund 100% of your first month's subscription payment. The one-time onboarding fee is for the integration service and is non-refundable.
Ready to Fix Your Tracking for Good?
Stop guessing. Start growing. See what a difference perfect data makes to your bottom line, backed by our 20% visibility increase guarantee.
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